Sample concept projectLiterary fiction
The Literary Fiction Launch
“Where the Light Remains”
A coordinated pre-launch concept designed to build awareness around a forthcoming literary novel.
- Book cover reveal
- Countdown graphics
- Author introduction
Sample concept projectBusiness
The Business Author Authority Campaign
“The Next Chapter of Leadership” by Fictional business author
Project overview
A campaign concept for a leadership and entrepreneurship title, connecting the book, the author's expertise and professional channels into one clear message.
Campaign objective
An integrated positioning concept that presents a leadership author as a credible voice for podcasts, events and LinkedIn.
Creative direction
A premium cobalt cover with bold sans typography and sunflower-yellow details. Graphics borrow the structure of a strategy deck: confident, clear and data-free.
- Cobalt
- Sunflower
- Paper
Proposed marketing strategy
- 1
One clear idea
Distil the book into a single leadership principle the author can own.
- 2
Professional channels
LinkedIn carousels and article prompts built from each chapter.
- 3
Speaker readiness
A media kit and podcast pitch that make booking the author easy.
Illustrative gallery
Campaign creative, in concept.
Quote card
“Leadership is not a title. It is the next decision you make well.”
The Next Chapter of LeadershipCountdown
07
days until “The Next Chapter of Leadership”Announcement
The Next Chapter of Leadership
Launch-day announcement tileNewsletter preview
Inside “The Next Chapter of Leadership”
Distil the book into a single leadership principle the author can own.
Read a sampleGallery tiles are illustrative designs for this fictional concept.
Illustrative deliverables
- Author media kit
- LinkedIn promotional graphics
- Podcast outreach pitch concept
- Professional author branding
Proposed timeline
Month 1
Positioning workshop and brand assets.
Month 2
Media kit and podcast pitch list.
Months 3–4
Chapter-by-chapter LinkedIn series around publication.
Campaign approach
The concept treats the book as the anchor of a wider professional platform, so every asset strengthens the author's authority, not just a launch week.
This plan is designed to support the book's goals. It has not been executed and no outcomes are reported.
Related concepts
Sample concept projectChildren's picture book
The Children's Book Awareness Campaign
“Milo and the Moon Garden”
Promotional materials designed to introduce a picture book to parents, educators and librarians.
- Children's book mockup
- Parent-facing social graphics
- Educator media kit concept
Let's discuss your book.
Tell us about your book and we'll explore a campaign approach designed around its readers.
Prefer email? Write to us at support@litvoraliterarygroup.com