“Where the Light Remains” by Fictional debut novelist
Project overview
A campaign concept for a quiet, character-driven novel. The plan builds anticipation in stages, from cover reveal to launch day.
Campaign objective
A coordinated pre-launch concept designed to build awareness around a forthcoming literary novel.
Creative direction
Botanical illustration, warm paper tones and refined typography. Assets feel like pages torn from a beautiful edition.
Proposed marketing strategy
Cover reveal moment
A coordinated reveal with the author and early readers.
Countdown sequence
Weekly graphics leading readers toward pre-order.
Meet the author
A short introduction that shares why the novel was written.
Illustrative gallery
“She kept the window open, in case the morning had something to say.”
Where the Light Remains07
days until “Where the Light Remains”Where the Light Remains
Launch-day announcement tileInside “Where the Light Remains”
A coordinated reveal with the author and early readers.
Read a sampleGallery tiles are illustrative designs for this fictional concept.
Illustrative deliverables
Proposed timeline
12 weeks out
Cover reveal and pre-order page.
8–1 weeks out
Countdown graphics and author introduction.
Launch week
Announcement creative and book-club guide.
Campaign approach
The concept paces information carefully, letting readers fall for the atmosphere before asking them to buy.
This plan is designed to support the book's goals. It has not been executed and no outcomes are reported.
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“The Last Open Door”
Suspense-led visuals and a coordinated teaser sequence designed to create curiosity around a release.
Tell us about your book and we'll explore a campaign approach designed around its readers.
Prefer email? Write to us at support@litvoraliterarygroup.com
