Book Marketing and Promotion

A complete, strategic plan to put your book in front of the readers most likely to love it.

Overview

Promotion works best when it's built on a clear understanding of your book, your genre and your reader. We design a multi-channel plan, then run it with you, adjusting as we learn what resonates.

Ideal for

Authors with a newly published or upcoming title
Backlist books that deserve a second wave
Publishers wanting an extra hand on a priority title

Benefits

What changes for you

Clarity

A written plan that explains who your reader is and how you'll reach them.

Coordination

Every channel tells the same story, so effort compounds instead of scattering.

Confidence

You know what's happening each week and why it's worth doing.

Deliverables

What you'll receive

01Reader and genre positioning review
02Channel plan across social, email, retail and outreach
03Promotional calendar with clear milestones
04Campaign copy and creative direction
05Progress check-ins and an end-of-campaign summary

“The right reader, the right message, the right moment.”

Process

How we'll work together

Discover
We read your book's materials and learn your goals, budget and timeline.
Plan
We map the audience, channels and messaging into a realistic calendar.
Launch
We build assets and run the activity, keeping you informed at every stage.
Review
We report what happened honestly and recommend sensible next steps.

FAQ