“Milo and the Moon Garden” by Fictional author-illustrator
Project overview
A campaign concept that speaks to the grown-ups who choose children's books while keeping the playful spirit of the illustrations.
Campaign objective
Promotional materials designed to introduce a picture book to parents, educators and librarians.
Creative direction
Imaginative illustration in coral, yellow and blue, with rounded friendly type and plenty of moonlit texture.
Proposed marketing strategy
Parent-first social
Bedtime-routine graphics that show the book in family life.
Classroom ready
An educator kit with discussion prompts and an activity.
Illustration as asset
Characters reused across bookmarks, stickers and printables.
Illustrative gallery
“Every night, Milo watered the flowers that only grew by moonlight.”
Milo and the Moon Garden07
days until “Milo and the Moon Garden”Milo and the Moon Garden
Launch-day announcement tileInside “Milo and the Moon Garden”
Bedtime-routine graphics that show the book in family life.
Read a sampleGallery tiles are illustrative designs for this fictional concept.
Illustrative deliverables
Proposed timeline
Month 1
Mockups and illustrated asset library.
Month 2
Educator kit and library outreach list.
Ongoing
Seasonal parent-facing social graphics.
Campaign approach
The concept serves two audiences at once: delight for children and practical value for the adults reading aloud.
This plan is designed to support the book's goals. It has not been executed and no outcomes are reported.
Related concepts
“A Season for Us”
Genre-specific creative that communicates the mood, tropes and emotional appeal of a contemporary romance.
“The Everyday Reset”
Educational, author-focused promotional materials for a practical everyday-habits book.
Tell us about your book and we'll explore a campaign approach designed around its readers.
Prefer email? Write to us at support@litvoraliterarygroup.com
