“Notes from Elsewhere” by Eleanor Hayes (fictional author identity)
Project overview
A demonstration concept for Eleanor Hayes, a fictional author. The project unifies several books under one recognisable identity and website.
Campaign objective
A cohesive digital presence for a fictional author with multiple publications.
Creative direction
Contemporary editorial typography, a refined palette and professional book photography across desktop and mobile.
Proposed marketing strategy
Unified identity
A name mark, palette and type system across all titles.
Book collection hub
One landing page showing every book with retailer links.
Reader relationship
Biography and newsletter sections that invite readers to stay.
Illustrative gallery
“Every book is a letter sent from somewhere else.”
Notes from Elsewhere07
days until “Notes from Elsewhere”Notes from Elsewhere
Launch-day announcement tileInside “Notes from Elsewhere”
A name mark, palette and type system across all titles.
Read a sampleGallery tiles are illustrative designs for this fictional concept.
Illustrative deliverables
Proposed timeline
Weeks 1–2
Identity and site structure.
Weeks 3–5
Desktop and mobile designs.
Week 6
Content population and handover.
Campaign approach
The concept makes the author, not any single book, the brand readers remember.
This plan is designed to support the book's goals. It has not been executed and no outcomes are reported.
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Tell us about your book and we'll explore a campaign approach designed around its readers.
Prefer email? Write to us at support@litvoraliterarygroup.com
