“The Quiet Between Words” by Elise Carter (fictional)
Project overview
A campaign concept for a minimalist debut collection. Poetry travels well in small pieces, so the plan treats single lines as invitations into the full book.
Campaign objective
Short-form literary content designed to introduce a poetry collection to readers who rarely browse the poetry shelf.
Creative direction
A sophisticated cream cover, expressive serif typography and thin coral accents. Every graphic leaves generous space around the words, echoing the book's title.
Proposed marketing strategy
Line-led discovery
Single lines from the collection become quote cards sized for each platform.
Read-the-poem pathway
Each card points to a sample page so curiosity has somewhere to go.
Bookshop moments
Printable shelf cards for shops that host poetry displays.
Illustrative gallery
“There is a kind of peace that lives in unfinished things.”
The Quiet Between Words07
days until “The Quiet Between Words”The Quiet Between Words
Launch-day announcement tileInside “The Quiet Between Words”
Single lines from the collection become quote cards sized for each platform.
Read a sampleGallery tiles are illustrative designs for this fictional concept.
Illustrative deliverables
Proposed timeline
Weeks 1–2
Select lines and design the quote-card system.
Weeks 3–6
Publish a weekly poem series with sample-page links.
Week 7 onward
Bookshop shelf cards and seasonal reading prompts.
Campaign approach
Rather than explain poetry, the concept lets the writing speak first and keeps every asset quiet, spacious and easy to share.
This plan is designed to support the book's goals. It has not been executed and no outcomes are reported.
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Tell us about your book and we'll explore a campaign approach designed around its readers.
Prefer email? Write to us at support@litvoraliterarygroup.com
