Sample concept projectLiterary fiction
The Literary Fiction Launch
“Where the Light Remains”
A coordinated pre-launch concept designed to build awareness around a forthcoming literary novel.
- Book cover reveal
- Countdown graphics
- Author introduction
Sample concept projectRomance · Fiction
The Romance Reader Campaign
“A Season for Us” by Fictional romance author
Project overview
A campaign concept for a slow-burn seasonal romance. Romance readers choose by feeling, so every asset leads with mood.
Campaign objective
Genre-specific creative that communicates the mood, tropes and emotional appeal of a contemporary romance.
Creative direction
Blush, burgundy and warm neutral tones, handwritten accents and soft-focus photography.
- Blush
- Burgundy
- Warm neutral
Proposed marketing strategy
- 1
Lead with tropes
Clear trope and mood labels on every graphic.
- 2
Meet the characters
Introduction cards that make readers invested before page one.
- 3
Teaser rhythm
Short excerpts released on a steady schedule toward launch.
Illustrative gallery
Campaign creative, in concept.
Quote card
“He was only meant to stay for the winter.”
A Season for UsCountdown
07
days until “A Season for Us”Announcement
A Season for Us
Launch-day announcement tileNewsletter preview
Inside “A Season for Us”
Clear trope and mood labels on every graphic.
Read a sampleGallery tiles are illustrative designs for this fictional concept.
Illustrative deliverables
- Romance book mockup
- Character introduction graphics
- Reader engagement concepts
- Launch teaser creative
Proposed timeline
6 weeks out
Mood board and character cards.
4–1 weeks out
Weekly teasers and reader prompts.
Launch
Release-day graphics and reading-challenge prompt.
Campaign approach
The concept speaks the genre's language fluently, so readers instantly know this is their kind of story.
This plan is designed to support the book's goals. It has not been executed and no outcomes are reported.
Related concepts
Sample concept projectPsychological thriller
The Thriller Launch Campaign
“The Last Open Door”
Suspense-led visuals and a coordinated teaser sequence designed to create curiosity around a release.
- Dramatic book cover mockup
- Countdown campaign
- Teaser graphics
Let's discuss your book.
Tell us about your book and we'll explore a campaign approach designed around its readers.
Prefer email? Write to us at support@litvoraliterarygroup.com