Author Branding Guides
What Is an Author Brand, Really?
It's not a logo. It's the promise readers connect with your name.
By the Litvora team · 4 min read
An author brand is the consistent feeling readers get from everything you share: your books, covers, posts and emails.
Three building blocks
- Positioning: what you write and for whom
- Voice: how you sound
- Visuals: colours, type and imagery that feel like you
Start small. A clear bio and consistent profile images already go a long way.