Book Launch Guides
A Twelve-Week Book Launch Timeline
Work backward from release day with this realistic plan.
By the Litvora team · 7 min read
A launch feels manageable when it's broken into weeks. Here's a timeline you can adapt.
Weeks 12–9
- Finalise cover and description
- Set up pre-orders where possible
- Build your early-reader list
Weeks 8–4
- Send review copies
- Prepare launch content and graphics
- Reach out to podcasts and newsletters
Weeks 3–0
- Schedule launch-week posts
- Remind early readers to leave honest reviews
- Plan a small celebration with your readers
After launch
Keep going. Many books find their audience months after release.